Perhaps the most obvious benefit of more Personalized Searching is that the user will have to spend less time filtering through less relevant content on their own, letting the search engines algorithms do the work. Search engines now simply search for the keywords that are entered in the search, devoid of context, and these searches return huge amounts of information. Despite the huge amount of information searches can return, people generally do not search very efficiently and end up relying on the information that was easily located, as opposed to most appropriate.[1] Searching in Web 3.0 will return information more relevant to whatever topic is being searched and make more sense of the vast amount of information that is currently on the web.


  1. McClure, R. (2011). WritingResearchWriting: The Semantic Web and the Future of the Research Project. Computers and Composition, 28(4), 315-326.