The manner in which searches are conducted on the internet is changing along with the shift from Web 2.0 to Web 3.0. Search engines on the Web have traditionally returned the same results to every user in a non-biased way.[1]

Filter Bubbles provide, at times negative or positive, the user with experiences on the web that is tailored to their interests, exposing them only to what they already agree with, and filtering out the rest.


  1. Dou, Z., Song, R., & Wen, J. R. (2007, May). A large-scale evaluation and analysis of personalized search strategies. In Proceedings of the 16th international conference on World Wide Web (pp. 581-590). ACM.